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Think to win : unleashing the power of strategic thinking /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Butler, Paul, 1957- (Autor), Manfredi, John F. (John Frederick), 1940- (Autor), Klein, Peter, 1946- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2015]
Edición:Version 1.0.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Butler, Paul,  |d 1957-  |e author. 
245 1 0 |a Think to win :  |b unleashing the power of strategic thinking /  |c Paul Butler, John Manfredi, Peter Klein. 
246 3 0 |a Unleashing the power of strategic thinking 
250 |a Version 1.0. 
264 1 |a New York :  |b McGraw-Hill Education,  |c [2015] 
264 4 |c ©2015 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
500 |a Includes index. 
505 0 |a Cover -- Title Page -- Copyright Page -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- CHAPTER 1: New Thinking for Winning -- CHAPTER 2: Principles for Winning -- CHAPTER 3: What It Takes to Win -- CHAPTER 4: Key To Winning -- CHAPTER 5: Vision: Seeing the Future of Winning -- CHAPTER 6: Strategies: Making the Right Choices -- CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting -- CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning -- CHAPTER 9: The Winning Never Ends: Anchoring Change -- EPILOGUE: Turning Over the Hourglass 
505 8 |a APPENDIX A: Organizational Alignment Survey -- APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing -- GLOSSARY -- INDEX 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Strategic planning. 
650 0 |a Business planning. 
650 6 |a Planification stratégique. 
650 7 |a Business planning.  |2 fast  |0 (OCoLC)fst00842819 
650 7 |a Strategic planning.  |2 fast  |0 (OCoLC)fst01134371 
700 1 |a Manfredi, John F.  |q (John Frederick),  |d 1940-  |e author. 
700 1 |a Klein, Peter,  |d 1946-  |e author. 
776 0 8 |i Print version:  |a Butler, Paul, 1957-  |t Think to win.  |d New York : McGraw-Hill Education, [2015]  |z 9780071840958  |w (DLC) 2015007237  |w (OCoLC)905667888 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780071840965/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL6258814 
994 |a 92  |b IZTAP