Social media marketing all-in-one for dummies /

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BOOKS 9 IN 1 The Social Media Mix Cybersocial Tools Content Marketing Twitter® Facebook® and Instagram™ LinkedIn® Pinterest™ Other Social Media Marketing Sites Measuring Results; Building on Success A new and improved edition of the bestselling social media marketing book Marketing your business thr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Zimmerman, Jan (Autor), Ng, Deborah (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, [2015]
Edición:3rd edition.
Colección:--For dummies.
Temas:
Social media > Marketing.
Internet advertising.
Internet marketing.
Social media > Economic aspects.
Publicité sur Internet.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Title Page; Copyright Page; Contents at a Glance; Table of Contents; Introduction; About This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Book I: The Social Media Mix; Book II: Cybersocial Tools; Book III: Content Marketing; Book IV: Twitter; Book V: Facebook and Instagram; Book VI: LinkedIn; Book VII: Pinterest; Book VIII: Other Social Media Marketing Sites; Book IX: Measuring Results; Building on Success; Icons Used in This Book; Where to Go from Here; Book I The Social Media Mix; Chapter 1 Making the Business Case for Social Media
  • Making Your Social DebutDefining Social Media Marketing; Understanding the Benefits of Social Media; Casting a wide net to catch your target market; Branding; Building relationships; Improving business processes; Improving search engine rankings; Selling when opportunity arises; Saving money on advertising; Understanding the Cons of Social Media; Integrating Social Media into Your Overall Marketing Effort; Developing a Strategic Social Media Marketing Plan; Establishing goals; Setting quantifiable objectives; Identifying your target markets; Estimating costs; Valuing social media ROI
  • Chapter 2 Tallying the Bottom LinePreparing to Calculate Return on Investment; Accounting for Customers Acquired Online; Comparing the costs of customer acquisition; One is silver and the other gold; Establishing Key Performance Indicators for Sales; Tracking Leads; Understanding Other Common Business Metrics; Break-even point; Profit margin; Revenue versus profit; Determining Return on Investment; Chapter 3 Plotting Your Social Media Marketing Strategy; Locating Your Target Market Online; Segmenting Your B2C Market; Demographics; Geographics; Life stages; Psychographics or lifestyle
  • Affinity groupsResearching B2B Markets; Conducting Other Types of Market Research Online; Identifying influencers; Understanding why people use social media services; Setting Up Your Social Media Marketing Plan; Chapter 4 Managing Your Cybersocial Campaign; Managing Your Social Media Schedule; Controlling the time commitment; Developing your social date book; Creating a social media dashboard; Building Your Social Media Marketing Dream Team; Seeking a skilled social media director; Looking inside; Hiring experts; Creating a Social Media Marketing Policy; Staying on the Right Side of the Law
  • Obtaining permission to avoid infringementRespecting privacy; Revealing product endorsement relationships; Protecting Your Brand Reputation; Book II Cypersocial Tools; Chapter 1 Discovering Helpful Tech Tools; Keeping Track of the Social Media Scene; Saving Time with Content-Distribution Tools; Alternative content distribution services; Putting RSS to work; Notifying Search Engines about Updates; Snipping Ugly URLs; Using E-Commerce Tools for Social Sites; Selling through links; Displaying products on social media services; Combining a virtual storefront with a payment service

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