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100 more things every designer needs to know about people /

"Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly infor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weinschenk, Susan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : New Riders, [2016]
Colección:Voices that matter.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Weinschenk, Susan,  |e author. 
245 1 0 |a 100 more things every designer needs to know about people /  |c Susan Weinschenk. 
246 3 |a One hundred more things every designer needs to know about people 
264 1 |a [Place of publication not identified] :  |b New Riders,  |c [2016] 
264 4 |c ©2016 
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504 |a Includes bibliographical references and index. 
505 0 |a How people see -- How people think and remember -- How people decide -- How people read and interpret information -- How people are influenced by stories -- How people relate to other people and to technology -- How creativity influences design -- How people's bodies affect design -- How people show and buy -- How generations, geography, and gender influence design -- How people interact with interfaces and devices. 
520 |a "Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence."--Provided by publisher. 
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