Magnetic : the art of attracting business /

"Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new custo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Calloway, Joe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2015.
Temas:
Customer relations > Management.
Electronic commerce.
Commerce électronique.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Electronic commerce
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Why magnetic matters
  • The power of word of mouth
  • The hard work of making it simple
  • The 3 things you want them to say
  • The three things you must get right
  • The best idea ever
  • Better beats different
  • From magnetic to irrelevant
  • Never stop improving
  • The magnetic mindset common threads
  • The St. Paul Saints : it's all word of mouth
  • A magnet needs a market
  • Lessons from a start-up magnet
  • Who moved my market?
  • You're fired!
  • Magnetic connections
  • Losing your magnetic mojo
  • The amazing, simple, overlooked advantage
  • Tomorrow's magnetic business
  • Index.

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