Tabla de Contenidos:
  • Build Good RelationshipsChapter 4: Reducing Cognitive Load; Remove Distractions; Anticipate Reactions; Create a Support Network; The Dress Rehearsal; Chapter 5: Listening Is Understanding; Implicit Activities; Explicit Activities; Chapter 6: The Right Frame of Mind; Give Up Control; Check Your Ego at the Door; Lead with a YES; Be Charming; Change Your Vocabulary; Make a Transition; Further Reading; Chapter 7: The Response: Strategy and Tactics; A UX Strategy for Responding; Tactics Are Actions; Chapter 8: The Response: Common Messages; Business; Design; Research; Limitations
  • Chapter 9: The Ideal Response: Getting AgreementGetting Agreement; Putting It All Together; Chapter 10: Meeting Adjourned: The After-Party; The Meeting After the Meeting; Follow Up Fast; Apply Filters; Seek Out Individuals; Do Something, Even If It's Wrong; Chapter 11: Recovering from Disaster; How Is This Possible?; Making Changes You Disagree With; Making Lemonade; The Bank Account of Trust; When You're Wrong; Painting a Duck; Managing Expectations; Over, but Never Done; Chapter 12: For Nondesigners; The King and the Blind Man; Ten Tips for Working with Designers; Design Project Checklist
  • A Seat at the TableChapter 13: Designing for Vision; Recognizing Our Power; Practicing Creativity; Making It Happen; Making Stuff Up; Taking Your Ideas to the Right People; More Than Pixels; [ Index ]; [ About the Author ]