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Marketing metrics : the manager's guide to measuring marketing performance /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Bendle, Neil T. (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Upper Saddle River, New Jersey : Pearson Education, [2016]
Temas:	Marketing > Statistics. Performance > Measurement. Marketing > Statistiques. Marketing Performance > Measurement Statistics
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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