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Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Freed, Larry (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, New Jersey : John Wiley & Sons, [2013]
Temas:	Consumer satisfaction. Marketing research > Statistical methods. Word-of-mouth advertising. Internet marketing. Consommateurs > Satisfaction. Marketing > Recherche > Méthodes statistiques. Bouche-à-oreille (Publicité) Marketing sur Internet.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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