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Inbound marketing for Dummies : a Wiley brand /
Don't chase business-bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing tech...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley and Sons, Inc.,
2015.
|
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Miller, Scott Anderson, |e author. | |
| 245 | 1 | 0 | |a Inbound marketing for Dummies : |b a Wiley brand / |c by Scott Anderson Miller. |
| 264 | 1 | |a Hoboken, NJ : |b John Wiley and Sons, Inc., |c 2015. | |
| 264 | 4 | |c ©2015 | |
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| 505 | 0 | |a Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond This Book -- Where to Go from Here -- Part I Getting Started with Inbound Marketing -- Chapter 1 What Is Inbound Marketing, Anyway? -- Knowing the Basics of Inbound Marketing -- Understanding Inbound as a Philosophy and as a Marketing System -- Inbound as a philosophy -- Inbound marketing as a system of attraction and conversion -- Learning Why Inbound Marketing Is Important to Your Organization | |
| 505 | 8 | |a Exploring the Benefits of Inbound MarketingDefining the Differences between Traditional and Inbound Marketing -- Traditional marketing -- Inbound marketing -- Understanding the Four Objectives of a High�Performance Conversion System -- Attracting interest with inbound marketing -- Creating internal and external connections with inbound marketing -- Causing customer conversions with inbound marketing -- Introducing the Three�Step Inbound Process -- Diagnosing with a baseline assessment/audit -- Prescribing business solutions through strategy | |
| 505 | 8 | |a Applying solutions with inbound initiativesThings You Can Do Now -- Chapter 2 Introducing the Inbound Philosophy into Your Organization -- Creating Satisfaction within Your Organization -- Overcoming Internal Resistance to Inbound Marketing -- Making your case for inbound marketing -- Benefits of introducing inbound into your organization -- Gathering support for the change -- Understanding the negative consequences of not changing at all -- Presenting your case for inbound -- Things You Can Do Now -- Chapter 3 Diagnosing Your Current Inbound Marketing Performance | |
| 505 | 8 | |a Performing an Inbound Marketing AssessmentUnderstanding Why You Should Perform an Inbound Assessment -- Knowing What to Assess -- Asking the right questions -- Distinguishing between a website grader assessment and an IMA -- Using a website grader -- The components of a basic inbound assessment -- The components of a comprehensive inbound assessment -- Measuring customer conversion points -- Determining Who Should Perform Your Inbound Assessment -- The benefits and drawbacks of self�diagnosing -- Self�diagnosing -- Using online tools for self�diagnosis | |
| 505 | 8 | |a The benefits and drawbacks of outsourcing IMAsOutsourcing your assessment -- Things You Can Do Now -- Chapter 4 Prescribing Strategic Inbound Marketing Solutions -- Strategizing Business Solutions -- Starting with a Strategic Inbound Plan -- Understanding the benefits of a strategic inbound plan -- Knowing the Components of Your Strategic Inbound Plan -- Setting goals and objectives based on your baseline assessment -- Developing your attraction and conversion plan -- Establishing inbound analytics -- Formulating your opportunity analysis | |
| 520 | |a Don't chase business-bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 776 | 0 | 8 | |i Print version: |a Miller, Scott Anderson. |t Inbound marketing for dummies / by Scott Anderson Miller. |d Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2015] |z 9781119120506 |w (OCoLC)907148442 |
| 830 | 0 | |a --For dummies. | |
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