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Successful user experience : strategies and roadmaps /

Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rosenzweig, Elizabeth (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann, [2015]
Edición:First edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • What is user experience?
  • Design thinking
  • UX thinking
  • The strategic model
  • Beyond mobile, device agnostic UX
  • Usability inspection methods
  • Usability testing
  • Iterating on the design
  • Moving past the lab
  • Global UX and online studies
  • Surveys, Web analytics, and social media
  • Service design
  • Getting buy in
  • Success stories
  • A few words about failure : turning it into success
  • Big picture takeaways.