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Creating a data-driven organization : practical advice from the trenches /

"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Anderson, Carl (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2015.
Edición:First edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Creating a data-driven organization : practical advice from the trenches /  |c Carl Anderson. 
250 |a First edition. 
264 1 |a Sebastopol, CA :  |b O'Reilly Media,  |c 2015. 
300 |a 1 online resource (1 volume) :  |b illustrations 
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588 |a Description based on online resource; title from title page (Safari, viewed August 10, 2015). 
504 |a Includes bibliographical references and index. 
505 0 |a What do we mean by data-driven? -- Data quality -- Data collection -- The analyst organization -- Data analysis -- Metric design -- Storytelling with data -- A/B testing -- Decision making -- Data-driven culture -- The data-driven C-Suite -- Privacy, ethics, and risk -- Conclusion. 
520 |a "What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description. 
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650 7 |a Industrial organization.  |2 fast  |0 (OCoLC)fst00971405 
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