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Selling electronic media /
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting, owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and time...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
Focal Press,
[1999]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- 1. The selling environment
- 2. The sales process
- 3. Research and ratings
- 4. Sales management
- 5. Casting the net
- 6. Selling television advertising
- 7. Selling cable advertising
- 8. Selling radio advertising
- 9. The interactive interim.