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The software paradox : the rise and fall of the commercial software market /
Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago. Welcome...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly Media,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Copyright; Table of Contents; Chapter 1. What Is the Software Paradox?; Chapter 2. The Evidence?; The Four Generations of Software Valuation; Chapter 3. How Did This Happen?; Introduction; The Challenge of Competing with Free; The Challenge of Competing with Available; The Challenge of Competing with Your Customer; The Challenge of Developer Empowerment; Chapter 4. The Software Paradox at Work; Adobe; Amazon; Apple; Atlassian; IBM; Nest; Oracle; Salesforce; VMware/Pivotal; Chapter 5. What to Do; The Software Paradox and Your Business; #1: Assume the Software Paradox to be True.
- #2: Identify and Pursue Value#3: Diversify the Business; Alternative Models to Explore; Shift to Subscription Licensing; Offer Your Software as a Service; Build Around Data; Think About Your Software As An Asset, Not Money; Full Stack Startup; Chapter 6. Final Thoughts; About the Author.