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Z.E.R.O. : zero paid media as the new marketing model /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Jaffe, Joseph, 1970-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, New Jersey : John Wiley & Sons, [2014]
Temas:	Advertising. Marketing > Technological innovations. Internet marketing. Digital media. Marketing > Innovations. Marketing sur Internet. Médias numériques.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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