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Google Analytics integrations /
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data source...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
John Wiley & Sons,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Table of Contents; Introduction; Who Needs Google Analytics?; Who Should Read This Book?; How This Book Is Organized; How to Contact the Author; Chapter 1: Implementation Best Practices; Planning Your Implementation; Implementing and Customizing Your Code; Setting Up the Google Analytics Interface; Tagging Your Inbound Traffic; Managing Your Implementations Effectively; Summary; Part I: Official Integrations; Chapter 2: AdWords Integration; Integrating AdWords and Google Analytics; Integration Data, Structure, and Standard Reports; Optimizing AdWords Performance Using Google Analytics.
- Chapter 11: Email Data IntegrationTracking Email Opens; Tracking User Behavior Across Devices; Summary; Chapter 12: Offline Data Integration; The Full Customer Journey; Implementation Details and Script; Summary; End User License Agreement.