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The content strategy toolkit : methods, guidelines, and templates for getting content right /
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with thei...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
New Riders,
[2015]
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| Colección: | Voices that matter.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Get budget and buy-in. Identify problems and opportunities ; Convince leaders and get the resources
- A set up for success. Get stakeholders on board ; Set and align on project objectives ; Run the project
- Dig in and get the dirt. Understand your business environment ; Learn about your audience and users ; Get familiar with your content ; Review how work gets planned and done ; Put it all together
- Articulate your strategy. Create a content compass ; Decide how you'll measure success ; Design your content
- Put your strategy into action. Create on-strategy content ; Govern, plan, and maintain your content.