Transmedia marketing : from film and TV to games and digital media /

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zeiser, Anne (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press, 2015.
Temas:
Mass media > Marketing.
Digital media > Marketing.
Marketing > Technological innovations.
Marketing > Innovations.
PSYCHOLOGY > Social Psychology.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. Introduction to transmedia marketing
  • 2. Marketing planning
  • 3. The creative process
  • 4. Influence the influencers : press and publicity
  • 5. Influence the influencers : A-list vehicles
  • 6. Reaching your public : visual expression
  • 7. Reaching your public : advertising
  • 8. Reaching your public : digital and viral
  • 9. Finding success.

Ejemplares similares