Cargando…

Green giants : how smart companies turn sustainability into billion-dollar businesses /

This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur t...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Williams, E. Freya (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM - American Management Association, [2015]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: billion with a "B"
  • The iconoclastic leader
  • Disruptive innovation
  • A higher purpose
  • Built in, not bolted on
  • Mainstream appeal
  • A new behavioral contract
  • Index.