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YouthNation : building remarkable brands in a youth-driven culture /

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Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Britton, Matt (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, New Jersey : John Wiley & Sons, [2015]
Temas:	Young adult consumers. Marketing. Advertising. Target marketing. Marketing Jeunes adultes consommateurs. Cibles (Marketing) marketing. Advertising Target marketing Young adult consumers
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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