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YouthNation : building remarkable brands in a youth-driven culture /
Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn910165705 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150527s2015 njua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d CUD |d OCLCF |d RIU |d UAB |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |z 9781118982532 | ||
| 020 | |z 9781118981146 | ||
| 035 | |a (OCoLC)910165705 | ||
| 037 | |a CL0500000595 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.332.Y66 | |
| 082 | 0 | 4 | |a 658.8340842 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Britton, Matt, |e author. | |
| 245 | 1 | 0 | |a YouthNation : |b building remarkable brands in a youth-driven culture / |c Matt Britton. |
| 246 | 3 | |a Youth nation | |
| 246 | 3 | 0 | |a Building remarkable brands in a youth-driven culture |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, |c [2015] | |
| 264 | 4 | |c Ã2015 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creatin. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Young adult consumers. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Jeunes adultes consommateurs. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Cibles (Marketing) | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 7 | |a Young adult consumers |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Britton, Matt, 1975- |t Youthnation. |d Hoboken, New Jersey : John Wiley & Sons, [2015] |z 9781118981146 |w (OCoLC)889163825 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118982532/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||