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Joomla! 3 SEO and performance /
Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide instr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Berkeley, CA] :
Apress,
[2015]
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| Colección: | Expert's voice in Web development.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- At a Glance; Introduction; Chapter 1: How Search Engines Work; The Scanning Process; Google Updates: Panda, Penguin, and Hummingbird ; Unique and Quality Content; Keywords vs. Themes/Topics; SERPs, Title, Metadata; Title; Meta Description; Keyword Analysis; Long-Tail Keywords and Local SEO; Tools for Keyword Research; Google AdWords Keyword Planner; WebCEO Keyword Research Tool; Use Your Keywords; Google SEO Starter Guide; Chapter 2: Preparing Your Joomla Environment; Hosting; Domain/URL; Joomla Version; Start on a Test Environment; Template.
- Custom or Template Provider? Clean and Valid Code; HTML5; Order of Code; Responsive Design; Chapter 3: Joomla Global Configuration; Global Configuration: Site Name; Global Configuration: SEO Settings; Search Engine Friendly URLs; Use URL Rewriting; Adds Suffix to URL; Unicode Aliases; Include Site Name in Page Titles; Global Configuration: Metadata Settings; Site Meta Description; Site Meta Keywords; Robots; Joomla Search; Chapter 4: Metadata; Metadata Setup per Article or per Menu Item; Metadata for Every Separate Page; Meta Description; Metadata: Article.
- Metadata: Menu Item Page Title; Managing Metadata; Robots; Chapter 5: URL Structure; URLs in Joomla; Based on Alias; Example 1: Menu Item URL with Keyword; Example 2: Shorter URL; Category Structure; Menu Structure; Breadcrumb Module; URL Hierarchy; Numbers in the URL; Chapter 6: Header Tags; Default Headings in Joomla; Example 1: Articles Shown in Blog/List/Featured Articles; Example 2: Menu Items Directly Linked to Articles; Template Overrides; Header Tags Extension; Chapter 7: Optimize Internal Links and Anchor Text; Chapter 8: Optimize Images.
- Chapter 9: Microdata or Rich Snippets Microdata in Joomla 3; Microdata in Joomla 2.5; Microdata Extensions; Further Microdata Implementation; Chapter 10: Duplicate Content; Duplicate Content in Joomla; Canonical URLs; 301 Redirects Using .htaccess Tuning; Robots.txt; Extensions; Webmaster Tools; Chapter 11: 404 Errors and Pages; Causes of 404 Errors; Preventing 404 Errors; Joomla's Redirect Manager ; Extensions ; 301 Redirects with .htaccess ; Offering a Custom 404 Page; Advanced 404 Page: Link to a Menu ; More Advanced: Correct HTTP Header.
- Monitor Crawl Errors in Google Webmaster Tools Chapter 12: robots.txt; Old robots.txt files-Check Them!; Do Not Block Resources; Chapter 13: Sitemap; Sitemap for Visitors ; Sitemap for Search Engines ; Image Sitemap; Chapter 14: Simple SEO Extensions; OSMeta ; Easy Front-End SEO; Non-SEF to SEF ; Canonical ; OSMap (Previously XMap); JSitemap ; Other SEO Extensions; Chapter 15: SH404SEF; Plan Ahead!; Preparations; Installation and Configuration; URL manager; Purge URLs; Set Up the Home Page; Aliases Manager; shURL Manager; 404 requests manager; Titles and Meta Manager.