UX strategy : how to devise innovative digital products that people want /

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"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Levy, Jaime (Autor)
Otros Autores: Calacanis, Jason (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, Inc., 2015.
Edición:First edition.
Temas:
User-centered system design.
Human-computer interaction.
User interfaces (Computer systems)
Web sites > Design.
User-Computer Interface
Conception participative (Conception de systèmes)
Interfaces utilisateurs (Informatique)
Sites Web > Conception.
COMPUTERS > User Interfaces.
Gebruikersinterfaces.
Gebruikersvriendelijkheid.
Strategie.
Vormgeving.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • What Is UX strategy?
  • The four tenets of UX strategy
  • Validating the value proposition
  • Conducting competitive research
  • Conducting competitive analysis
  • Storyboarding value innovation
  • Creating prototypes for experiments
  • Conducting guerrilla user research
  • Designing for conversion
  • Strategists in the wild
  • Dénouement.

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