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UX strategy : how to devise innovative digital products that people want /

"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Levy, Jaime (Autor)
Otros Autores: Calacanis, Jason (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, Inc., 2015.
Edición:First edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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