Social media optimization for dummies /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Shreves, Ric (Autor), Krasniak, Michelle (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
Colección:--For dummies.
Temas:
Social media.
Business communication.
Internet marketing.
Médias sociaux.
Communication dans l'entreprise.
Marketing sur Internet.
social media.
Business communication
Internet marketing
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Building the foundations of social media optimization
  • SMO is the new SEO
  • Starting your SMO journey
  • Driving traffic to your website
  • Widening your reach
  • Raising awareness of your social media presence
  • Integrating social media tools
  • Inspiring user engagement
  • Implementing social media standards and protocols
  • Promoting your content
  • Using SMO to sell products or services
  • Enriching events with social media
  • Building your brand and establishing expertise
  • Managing reputation
  • Creating a crisis management resource
  • Integrating SMO into your workflow
  • Finding your followers
  • Tapping into the Vox Populi
  • Tracking progress and measuring success
  • Ten rules of social media optimization
  • Ten tools for managing your social media presence.

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