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Social media optimization for dummies /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2015.
|
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 082 | 0 | 4 | |a 302.231 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Shreves, Ric, |e author. | |
| 245 | 1 | 0 | |a Social media optimization for dummies / |c Ric Shreves with Michelle Krasniak. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (363 pages) : |b color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a For Dummies | |
| 500 | |a "Making everything easier!"--Cover | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b Optimize, optimize, optimize to get the most out of yourcompany's social media presence As it turns out, social media is good for a lot more than funnycat videos, memes, and sharing what you're eating for lunch withthe world. As the social media sphere continues to grow and beredefined, it's more important than ever to arm yourself with thelatest information on how you can use it to drive traffic to yourwebsite, raise awareness of your brand, and promote your productsor services. If you're a marketer who has asked yourself how youcan possibly stay afloat in these newly chartered and oftovercrowded waters, Social Media Optimization For Dummiesserves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly?Well, it's comprised of two closely related practices. First, SMOrefers to a set of techniques in which social media is used todrive traffic to a website and create an interest in a product orservice. Second, SMO concerns the optimization of the social mediapresence itself with the goal of building followers, increasingengagement, and, again, generating interest in a product orservice. Each of these parts supports the other and, when thechannels are managed efficiently, enhances the other'seffectiveness. In this plain English, easy-to-follow guide, you'llquickly discover how to apply SMO practices to your marketing planto accomplish those goals. Integrate social media into your websiteDrive traffic to your websiteBuild followers and generate a buzzIncrease engagement with customersFrom integrating social media into your website to building yoursocial media presence to everything in between, Social MediaOptimization For Dummies points your business towardsuccess. | |
| 505 | 0 | |a Building the foundations of social media optimization -- SMO is the new SEO -- Starting your SMO journey -- Driving traffic to your website -- Widening your reach -- Raising awareness of your social media presence -- Integrating social media tools -- Inspiring user engagement -- Implementing social media standards and protocols -- Promoting your content -- Using SMO to sell products or services -- Enriching events with social media -- Building your brand and establishing expertise -- Managing reputation -- Creating a crisis management resource -- Integrating SMO into your workflow -- Finding your followers -- Tapping into the Vox Populi -- Tracking progress and measuring success -- Ten rules of social media optimization -- Ten tools for managing your social media presence. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 700 | 1 | |a Krasniak, Michelle, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Shreves, Ric. |t Social media optimization for dummies. |d Hoboken, New Jersey : John Wiley & Sons, Inc., ©2015 |h xii, 344 pages |k --For dummies. |z 9781119016090 |
| 830 | 0 | |a --For dummies. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119016090/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00612043 | ||
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| 994 | |a 92 |b IZTAP | ||