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Optimizing your digital business model /
A company's digital business model describes how the enterprise interacts digitally with its customers to generate value. The authors argue that it's time for companies to create a great digital business model before their customers leave them behind. A great digital business model will of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, MA :
MIT Sloan Management Review,
[2013]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Weill, Peter, |e author. | |
| 245 | 1 | 0 | |a Optimizing your digital business model / |c Peter Weill and Stephanie L. Woerner. |
| 264 | 1 | |a Cambridge, MA : |b MIT Sloan Management Review, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from cover (Safari, viewed May 1, 2015). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a A company's digital business model describes how the enterprise interacts digitally with its customers to generate value. The authors argue that it's time for companies to create a great digital business model before their customers leave them behind. A great digital business model will often challenge the status quo in the company: It can cause an organization to change how work gets done, who does the work and where it invests to best serve customers online. A digital business model often cannibalizes or changes the company's physical channels. And that is true whether the company is a born-on-the-Web company like Amazon, a large oil company or a local business just starting to focus on the best way to connect with customers online. The authors have created a framework to help enterprises compete digitally with three capabilities: their content, customer experience and platform. They illustrate the framework with case studies of top performers like Amazon, Apple, LexisNexis and USAA and results from an effective practices survey. They also include a self-assessment tool to help with next steps. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Technological innovations. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 6 | |a Innovations. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a Business planning. |2 fast |0 (OCoLC)fst00842819 | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Technological innovations. |2 fast |0 (OCoLC)fst01145002 | |
| 700 | 1 | |a Woerner, Stephanie L., |e author. | |
| 773 | 0 | |t MIT Sloan management review |g Vol. 54, no. 3 (Spring 2013) | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT54322/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||