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Oversubscribed : how to get people lining up to do business with you /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex :
Capstone,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part 1: principles for becoming oversubscribed
- Principle 1 : demand and supply set the price
- Principle 2 : separate yourself from the market
- Principle 3 : the four drivers for a market imbalance- innovation, relationships, convenience and price
- Principle 4 buying environments creates buyers
- Principle 5 : it's ok to be different
- Principle 6 : value is created in the ecosystem
- Principle 7 : nothing beats being positively remarkable
- Part 2: the campaign driven enterprise method : turning principles into strategy
- Phase 1 : campaign planning : know your capacity, who it's for and when you can deliver it
- Phase 2 : build up to being oversubscribed
- Phase 3 : release when oversubscribed
- Phase 4 remarkable delivery
- Phase 5 : celebrate and innovate part 3 : you, your team and the crazy times we live in
- It's time to paddle
- Struggle, lifestyle or performance
- The CDE team
- One last thing : the chapter I wrestled with.