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Oversubscribed : how to get people lining up to do business with you /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Priestley, Daniel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex : Capstone, 2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Priestley, Daniel,  |e author. 
245 1 0 |a Oversubscribed :  |b how to get people lining up to do business with you /  |c Daniel Priestley. 
246 3 0 |a How to get people lining up to do business with you 
264 1 |a Chichester, West Sussex :  |b Capstone,  |c 2015. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on online resource; title from title page (Safari, viewed May 11, 2015). 
505 0 |a Part 1: principles for becoming oversubscribed -- Principle 1 : demand and supply set the price -- Principle 2 : separate yourself from the market -- Principle 3 : the four drivers for a market imbalance- innovation, relationships, convenience and price -- Principle 4 buying environments creates buyers -- Principle 5 : it's ok to be different -- Principle 6 : value is created in the ecosystem -- Principle 7 : nothing beats being positively remarkable --Part 2: the campaign driven enterprise method : turning principles into strategy -- Phase 1 : campaign planning : know your capacity, who it's for and when you can deliver it -- Phase 2 : build up to being oversubscribed -- Phase 3 : release when oversubscribed -- Phase 4 remarkable delivery -- Phase 5 : celebrate and innovate part 3 : you, your team and the crazy times we live in -- It's time to paddle -- Struggle, lifestyle or performance -- The CDE team -- One last thing : the chapter I wrestled with. 
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650 0 |a Customer relations. 
650 0 |a Small business  |x Growth. 
650 2 |a Marketing 
650 6 |a Marketing. 
650 6 |a Petites et moyennes entreprises  |x Croissance. 
650 7 |a marketing.  |2 aat 
650 7 |a Customer relations.  |2 fast  |0 (OCoLC)fst00885533 
650 7 |a Marketing.  |2 fast  |0 (OCoLC)fst01010167 
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