Data driven : how performance analytics delivers extraordinary sales results /

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A ""how-to"" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you ho...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dearborn, Jenny (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, [2015]
Temas:
Sales management.
Selling.
Qualitative research.
Big data.
Ventes > Gestion.
Vente.
Recherche qualitative.
Données volumineuses.
selling.
Big data
Qualitative research
Sales management
Selling
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A ""how-to"" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her tea.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.

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