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The art of consultative selling in IT : taking blue ocean strategy a step further /
Companies can succeed not by battling competitors, but rather by creating 2 blue oceans2 of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an ap...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
CRC Press,
[2015]
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| Colección: | Productivity Press Book
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |a 9781498707725 | ||
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| 100 | 1 | |a Upadrista, Venkatesh. | |
| 245 | 1 | 4 | |a The art of consultative selling in IT : |b taking blue ocean strategy a step further / |c Venkatesh Upadrista. |
| 246 | 3 | |a Art of consultative selling in information technology | |
| 246 | 3 | 0 | |a Taking blue ocean strategy a step further |
| 264 | 1 | |a Boca Raton, FL : |b CRC Press, |c [2015] | |
| 264 | 4 | |c Ã2015 | |
| 300 | |a 1 online resource (xv, 141 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Productivity Press Book | |
| 588 | 0 | |a Print version record. | |
| 500 | |a "A Productivity Press book." | ||
| 504 | |a Includes bibliographical references (page 137). | ||
| 505 | 0 | |a Front Cover; Contents; Foreword; Foreword; Acknowledgments; Introduction; Chapter 1: The Art of Consultative Selling; Chapter 2: Linking the Art of IT Consultative Selling to Blue Ocean Strategy; Chapter 3: Consultative Selling Framework (CSF) Building Blocks; Chapter 4: Getting into the Details of the Inside-Out Theme; Chapter 5: Getting into the Details of the Outside-In Theme; Chapter 6: The Innovation Factory; Chapter 7: Bringing All the Pieces Together-Uniting CSF; Chapter 8: Getting into the Details-E-CSF; Chapter 9: The E-CSF Implementation-Getting to the Roots. | |
| 505 | 8 | |a Chapter 10: Agile MethodologyChapter 11: The Art of Six Sigma; Chapter 12: Master Data Management; Chapter 13: Application Portfolio Rationalization; Chapter 14: Cloud Computing; Chapter 15: Business Process Management; References; Resources; About the Author; Back Cover. | |
| 520 | |a Companies can succeed not by battling competitors, but rather by creating 2 blue oceans2 of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Ventes |x Gestion. | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Upadrista, Venkatesh. |t Art of consultative selling. |d Boca Raton, FL : CRC Press, 2015 |z 9781498707718 |w (DLC) 2014039866 |w (OCoLC)892804139 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781498707718/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1831317 | ||
| 938 | |a ebrary |b EBRY |n ebr11022993 | ||
| 994 | |a 92 |b IZTAP | ||