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The art of consultative selling in IT : taking blue ocean strategy a step further /
Companies can succeed not by battling competitors, but rather by creating 2 blue oceans2 of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an ap...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
CRC Press,
[2015]
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| Colección: | Productivity Press Book
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Companies can succeed not by battling competitors, but rather by creating 2 blue oceans2 of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'. |
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| Notas: | "A Productivity Press book." |
| Descripción Física: | 1 online resource (xv, 141 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (page 137). |
| ISBN: | 9781498707725 1498707726 1498707718 9781498707718 |