Embrace your ignorance /

You may think your company is customer-focused and customer-centric. But in reality, you probably don't understands your customers needs very well -- and you're better off acknowledging that.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schrage, Michael (Autor)
Autor Corporativo: Massachusetts Institute of Technology
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : MIT, 2015.
Temas:
Consumers' preferences > Research.
Consommateurs > Préférences > Recherche.
Consumers' preferences > Research
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:You may think your company is customer-focused and customer-centric. But in reality, you probably don't understands your customers needs very well -- and you're better off acknowledging that.
Descripción Física:1 online resource (1 volume)

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