How effective is location-targeted mobile advertising? /
Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Zheng, Fang, 1963- (Autor), Luo, Xueming (Autor), Keith, Megan E. (Autor) |
Autor Corporativo: | Massachusetts Institute of Technology |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge, MA :
MIT,
2015.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
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