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How effective is location-targeted mobile advertising? /
Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, MA :
MIT,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 001 | OR_ocn908405052 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150505s2015 mau o 000 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d UAB |d CEF |d OCLCO |d OCLCQ | ||
| 029 | 1 | |a AU@ |b 000066232143 | |
| 035 | |a (OCoLC)908405052 | ||
| 037 | |a CL0500000584 |b Safari Books Online | ||
| 050 | 4 | |a HF6146.C45 | |
| 049 | |a UAMI | ||
| 100 | 1 | |a Zheng, Fang, |d 1963- |e author. | |
| 245 | 1 | 0 | |a How effective is location-targeted mobile advertising? / |c Zheng Fang, Xueming Luo, Megan E. Keith. |
| 264 | 1 | |a Cambridge, MA : |b MIT, |c 2015. | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on online resource; title from cover page (Safari, viewed April 27, 2015). | ||
| 520 | |a Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Cell phone advertising. | |
| 650 | 6 | |a Publicité sur mobile. | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Cell phone advertising. |2 fast |0 (OCoLC)fst01746094 | |
| 700 | 1 | |a Luo, Xueming, |e author. | |
| 700 | 1 | |a Keith, Megan E., |e author. | |
| 710 | 2 | |a Massachusetts Institute of Technology. | |
| 773 | 0 | |t MIT Sloan Management Review. |g Vol. 56, no. 2, Winter 2015. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT56203/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/56203/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||