Personalized digital advertising : how data and technology are transforming how we market /
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought yo...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Old Tappan, New Jersey :
Pearson Education,
[2015]
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |