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Personalized digital advertising : how data and technology are transforming how we market /
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought yo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Old Tappan, New Jersey :
Pearson Education,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn908199918 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150430s2015 njua o 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d UAB |d TOH |d OCLCO |d OCLCQ | ||
| 020 | |a 9780134031064 | ||
| 020 | |a 0134031067 | ||
| 020 | |z 9780134030104 | ||
| 035 | |a (OCoLC)908199918 | ||
| 037 | |a CL0500000583 |b Safari Books Online | ||
| 050 | 4 | |a HF5801 | |
| 049 | |a UAMI | ||
| 100 | 1 | |a Nesamoney, Diaz, |e author. | |
| 245 | 1 | 0 | |a Personalized digital advertising : |b how data and technology are transforming how we market / |c Diaz Nesamoney. |
| 246 | 3 | 0 | |a How data and technology are transforming how we market |
| 264 | 1 | |a Old Tappan, New Jersey : |b Pearson Education, |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on online resource; title from title page (Safari, viewed April 17, 2015). | ||
| 500 | |a Includes index. | ||
| 520 | |a This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Digital media. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 6 | |a Médias numériques. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Digital media. |2 fast |0 (OCoLC)fst00893716 | |
| 650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780134031064/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||