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The complete guide to B2B marketing : new tactics, tools, and techniques to compete in the digital economy /
Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, New Jersey :
Pearson Education,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a King, Kim Ann, |e author. | |
| 245 | 1 | 4 | |a The complete guide to B2B marketing : |b new tactics, tools, and techniques to compete in the digital economy / |c Kim Ann King. |
| 246 | 3 | 0 | |a New tactics, tools, and techniques to compete in the digital economy |
| 246 | 3 | |a Complete guide to business to business marketing | |
| 264 | 1 | |a Upper Saddle River, New Jersey : |b Pearson Education, |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on online resource; title from title page (Safari, viewed April 17, 2015). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and optimization, marketing automation, targeting and personalization, and more. Drawing on decades of experience at pioneers such as SiteSpect, Akamai, and Open Market, she helps you assess fast-changing customers...choose your best tools and options...build a more agile, strategy-driven plan...hire the right team...drive more value from experimentation...accurately estimate spend and ROI. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Industrial marketing. | |
| 650 | 0 | |a Electronic commerce. | |
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| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Industrial marketing |2 fast | |
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