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The customer trap : how to avoid the biggest mistake in business /

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize?until it is too late?that the relentless...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Thomas, Andrew R. (Autor), Wilkinson, Timothy J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, NY] : Apress, [2015]
Edición:First edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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