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The network always wins : how to influence customers, stay relevant, and transform your organization to move faster than the market /

"The Definitive Business Guide to Surviving and Innovating in the Digital Age.. The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase "The customer is always right" takes on a whole new meaning.....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hinssen, Peter, 1969-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, [2015]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Acknowledgments
  • Preface
  • Let's Get Started
  • Chapter 1 The Age of Uncertainty
  • The Theory of Everything
  • The Rand Corporation
  • The Ultimate Model
  • Stepping into the Unknown
  • VUCA
  • VACINE
  • Chapter 2 Speed, and Why the Theory of Relativity Matters
  • A Brief History of Time
  • Speed
  • Faster, Faster, Faster
  • The Era of Now
  • Clock Speeds
  • Internal Clock Speed
  • The Clock Speed Conundrum
  • The Theory of Relativity
  • Breaking the Sound Barrier
  • Chapter 3 Linearity is Dead
  • Chasing Simplicity
  • Linear Systems
  • Dynamic Systems
  • New Language of Systems
  • Complex Adaptive Systems
  • Entropy
  • Schrödinger's Cat
  • Depressed Yet?
  • The Age of Networks
  • The Core Vocabulary of Complex Systems
  • Scale-Free Networks
  • Conclusions
  • How the Media Discovered Networks
  • Chapter 4 Information Becomes a Flow
  • It's a Small, Small World
  • Flow of Magic
  • Information Becomes a Flow
  • Information Theory
  • The Signal and the Noise
  • The Gambling Connection
  • The Gambler's Fallacy
  • The Signal and the Noise, 2.0
  • The Little Elephant
  • The Mathematics of War
  • Graphs Rule The World
  • The Rich Club
  • Leverage the Power of Networks
  • The Topology of Your Organization
  • Education in the Age of Networks
  • Chapter 5 When Markets Stop Being Markets
  • Book Bind
  • The Original Speedboats
  • The (Old) Heart of Marketing
  • Consumers Take Over
  • Good Clean Funnel
  • A Real-Life Mad Man
  • Disruptive Forces
  • Don and Martha
  • From Firefly to Amazon
  • Recommendations
  • The Second Life of Netflix
  • Getting Personal
  • The Popcorn Experiment
  • Unconscious Branding
  • Fear, Trust, and Hormones
  • Markets are Becoming Networks
  • The Tribe Has Spoken
  • The Agency Will Do All That
  • The Paradox of Choice
  • Conclusion
  • They Bought a Zoo
  • Watching Water Boil
  • The Era of Networked Health
  • Chapter 6 When Organizations Become Networks of Innovation
  • Generation N
  • Org Charts and Their Discontents
  • Reimagining Careers
  • Relevance Replaces Loyalty
  • The Antihierarchy
  • The Opposite of Fragile
  • Both Wave and Particle
  • Conway's Law
  • Build Fluid Organizations
  • Chapter 7 Creation and Destruction
  • Broken Halos
  • Built to Last
  • Creative Destruction
  • Phoenix from the Ashes
  • The Halo Effect
  • Written in the Stars
  • Building Stellar Companies-and Black Holes
  • Chapter 8 Strategy for the Age of Networks
  • Fun with Creeping Death
  • Frozen, Fluid, Rigid, and Superfluid
  • Fluidity and Start-Ups
  • The Thermodynamic Cycle of Organizations
  • The Triune Brain
  • The Triune Networks
  • Why Start-Ups Are Magic
  • Industry Disruption
  • It Takes a Network to Fight a Network
  • The Golden Rule
  • The Holy Trinity in the Age of Networks
  • Waves of Disruption
  • The Age of Networks
  • Epilogue
  • Endnotes
  • Sources
  • Index