The network always wins : how to influence customers, stay relevant, and transform your organization to move faster than the market /
"The Definitive Business Guide to Surviving and Innovating in the Digital Age.. The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase "The customer is always right" takes on a whole new meaning.....
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill,
[2015]
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Acknowledgments
- Preface
- Let's Get Started
- Chapter 1 The Age of Uncertainty
- The Theory of Everything
- The Rand Corporation
- The Ultimate Model
- Stepping into the Unknown
- VUCA
- VACINE
- Chapter 2 Speed, and Why the Theory of Relativity Matters
- A Brief History of Time
- Speed
- Faster, Faster, Faster
- The Era of Now
- Clock Speeds
- Internal Clock Speed
- The Clock Speed Conundrum
- The Theory of Relativity
- Breaking the Sound Barrier
- Chapter 3 Linearity is Dead
- Chasing Simplicity
- Linear Systems
- Dynamic Systems
- New Language of Systems
- Complex Adaptive Systems
- Entropy
- Schrödinger's Cat
- Depressed Yet?
- The Age of Networks
- The Core Vocabulary of Complex Systems
- Scale-Free Networks
- Conclusions
- How the Media Discovered Networks
- Chapter 4 Information Becomes a Flow
- It's a Small, Small World
- Flow of Magic
- Information Becomes a Flow
- Information Theory
- The Signal and the Noise
- The Gambling Connection
- The Gambler's Fallacy
- The Signal and the Noise, 2.0
- The Little Elephant
- The Mathematics of War
- Graphs Rule The World
- The Rich Club
- Leverage the Power of Networks
- The Topology of Your Organization
- Education in the Age of Networks
- Chapter 5 When Markets Stop Being Markets
- Book Bind
- The Original Speedboats
- The (Old) Heart of Marketing
- Consumers Take Over
- Good Clean Funnel
- A Real-Life Mad Man
- Disruptive Forces
- Don and Martha
- From Firefly to Amazon
- Recommendations
- The Second Life of Netflix
- Getting Personal
- The Popcorn Experiment
- Unconscious Branding
- Fear, Trust, and Hormones
- Markets are Becoming Networks
- The Tribe Has Spoken
- The Agency Will Do All That
- The Paradox of Choice
- Conclusion
- They Bought a Zoo
- Watching Water Boil
- The Era of Networked Health
- Chapter 6 When Organizations Become Networks of Innovation
- Generation N
- Org Charts and Their Discontents
- Reimagining Careers
- Relevance Replaces Loyalty
- The Antihierarchy
- The Opposite of Fragile
- Both Wave and Particle
- Conway's Law
- Build Fluid Organizations
- Chapter 7 Creation and Destruction
- Broken Halos
- Built to Last
- Creative Destruction
- Phoenix from the Ashes
- The Halo Effect
- Written in the Stars
- Building Stellar Companies-and Black Holes
- Chapter 8 Strategy for the Age of Networks
- Fun with Creeping Death
- Frozen, Fluid, Rigid, and Superfluid
- Fluidity and Start-Ups
- The Thermodynamic Cycle of Organizations
- The Triune Brain
- The Triune Networks
- Why Start-Ups Are Magic
- Industry Disruption
- It Takes a Network to Fight a Network
- The Golden Rule
- The Holy Trinity in the Age of Networks
- Waves of Disruption
- The Age of Networks
- Epilogue
- Endnotes
- Sources
- Index