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The network always wins : how to influence customers, stay relevant, and transform your organization to move faster than the market /
"The Definitive Business Guide to Surviving and Innovating in the Digital Age.. The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase "The customer is always right" takes on a whole new meaning.....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Hinssen, Peter, |d 1969- | |
| 245 | 1 | 4 | |a The network always wins : |b how to influence customers, stay relevant, and transform your organization to move faster than the market / |c Peter Hinssen. |
| 264 | 1 | |a New York : |b McGraw-Hill, |c [2015] | |
| 300 | |a 1 online resource (xvii, 203 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 183-185) and index. | ||
| 520 | |a "The Definitive Business Guide to Surviving and Innovating in the Digital Age.. The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase "The customer is always right" takes on a whole new meaning.. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption ... The Network Always Wins provides step-by-step strategies to help you:. Reinvent your company--even after the market has flipped. Tap into the force of the network--and survive in a market characterized by speed, uncertainty, and complexity. Maintain relevance--and stay on top of emerging trends. Connect with your customers--and encourage them to interact. This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You'll learn how to evolve faster, connect deeper, and make better decisions than ever before. You'll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen.. In today's fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.."-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 542 | |f Copyright © McGraw-Hill 2015 |g 2015 | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Preface -- Let's Get Started -- Chapter 1 The Age of Uncertainty -- The Theory of Everything -- The Rand Corporation -- The Ultimate Model -- Stepping into the Unknown -- VUCA -- VACINE -- Chapter 2 Speed, and Why the Theory of Relativity Matters -- A Brief History of Time -- Speed -- Faster, Faster, Faster -- The Era of Now -- Clock Speeds -- Internal Clock Speed -- The Clock Speed Conundrum -- The Theory of Relativity -- Breaking the Sound Barrier -- Chapter 3 Linearity is Dead -- Chasing Simplicity | |
| 505 | 8 | |a Linear Systems -- Dynamic Systems -- New Language of Systems -- Complex Adaptive Systems -- Entropy -- Schrödinger's Cat -- Depressed Yet? -- The Age of Networks -- The Core Vocabulary of Complex Systems -- Scale-Free Networks -- Conclusions -- How the Media Discovered Networks -- Chapter 4 Information Becomes a Flow -- It's a Small, Small World -- Flow of Magic -- Information Becomes a Flow -- Information Theory -- The Signal and the Noise -- The Gambling Connection -- The Gambler's Fallacy -- The Signal and the Noise, 2.0 -- The Little Elephant -- The Mathematics of War -- Graphs Rule The World | |
| 505 | 8 | |a The Rich Club -- Leverage the Power of Networks -- The Topology of Your Organization -- Education in the Age of Networks -- Chapter 5 When Markets Stop Being Markets -- Book Bind -- The Original Speedboats -- The (Old) Heart of Marketing -- Consumers Take Over -- Good Clean Funnel -- A Real-Life Mad Man -- Disruptive Forces -- Don and Martha -- From Firefly to Amazon -- Recommendations -- The Second Life of Netflix -- Getting Personal -- The Popcorn Experiment -- Unconscious Branding -- Fear, Trust, and Hormones -- Markets are Becoming Networks -- The Tribe Has Spoken | |
| 505 | 8 | |a The Agency Will Do All That -- The Paradox of Choice -- Conclusion -- They Bought a Zoo -- Watching Water Boil -- The Era of Networked Health -- Chapter 6 When Organizations Become Networks of Innovation -- Generation N -- Org Charts and Their Discontents -- Reimagining Careers -- Relevance Replaces Loyalty -- The Antihierarchy -- The Opposite of Fragile -- Both Wave and Particle -- Conway's Law -- Build Fluid Organizations -- Chapter 7 Creation and Destruction -- Broken Halos -- Built to Last -- Creative Destruction -- Phoenix from the Ashes -- The Halo Effect -- Written in the Stars | |
| 505 | 8 | |a Building Stellar Companies-and Black Holes -- Chapter 8 Strategy for the Age of Networks -- Fun with Creeping Death -- Frozen, Fluid, Rigid, and Superfluid -- Fluidity and Start-Ups -- The Thermodynamic Cycle of Organizations -- The Triune Brain -- The Triune Networks -- Why Start-Ups Are Magic -- Industry Disruption -- It Takes a Network to Fight a Network -- The Golden Rule -- The Holy Trinity in the Age of Networks -- Waves of Disruption -- The Age of Networks -- Epilogue -- Endnotes -- Sources -- Index | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Strategic planning. | |
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| 650 | 6 | |a Innovations |x Gestion. | |
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| 776 | 0 | 8 | |i Print version: |a Hinssen, Peter, 1969- |t Network always wins |z 9780071848718 |w (DLC) 2015001221 |w (OCoLC)892458708 |
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