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Personal branding for dummies /
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in car...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
[2014]
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| Edición: | 2nd edition. |
| Colección: | --For dummies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction
- Part I: Why Is Personal Branding Important?
- Chapter 1: Showing the World Who You Are
- Chapter 2: Appreciating the Power of Branding
- Chapter 3: Case Studies in Personal Branding Success
- Part II: Knowing Your Brand
- Chapter 4: Defining Who You Are
- Chapter 5: Spotting Your Target Audience
- Chapter 6: Knowing Your Niche
- and Your Competitors
- Chapter 7: Crafting Your Personal Brand Profile
- Chapter 8: Writing Your Story
- Part III: Communicating Your Brand with the World
- Chapter 9: Branding Your Traditional Communication Tools
- Chapter 10: Communicating Your Brand Online
- Chapter 11: Planning Your Personal Brand Communications
- Part IV: Controlling Your Brand Ecosystem
- Chapter 12: Fashioning Your Image to Match Your Personal Brand
- Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment
- Chapter 14: Focusing on Special Populations
- Chapter 15: Building and Nurturing Your Network
- Chapter 16: Personal Branding in the Workplace
- Part V: The Part of Tens
- Chapter 17: Ten Key Benefits of Personal Branding
- Chapter 18: Ten Ways You Can Sink Your Brand
- Chapter 19: Ten Ways to Demonstrate Your Brand
- Chapter 20: Ten Things You Can Do to Continue to Build Your Brand.