Cargando…
Personal branding for dummies /
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in car...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
[2014]
|
| Edición: | 2nd edition. |
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn907477543 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150416s2014 njua o 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d RECBK |d OCLCF |d OCL |d UAB |d OCLCO |d AAA |d OCLCQ |d OCLCO | ||
| 019 | |a 904024864 | ||
| 020 | |a 9781118915561 | ||
| 020 | |a 1118915569 | ||
| 020 | |z 9781118915554 | ||
| 028 | 0 | 1 | |a EB00594558 |b Recorded Books |
| 035 | |a (OCoLC)907477543 |z (OCoLC)904024864 | ||
| 037 | |a CL0500000578 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1255 | |
| 082 | 0 | 4 | |a 658.827 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Chritton, Susan, |e author. | |
| 245 | 1 | 0 | |a Personal branding for dummies / |c by Susan Chritton M. Ed, PCC. |
| 250 | |a 2nd edition. | ||
| 264 | 1 | |a Hoboken, NJ : |b John Wiley & Sons, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 588 | 0 | |a Print version record. | |
| 500 | |a Includes index. | ||
| 520 | |a The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.-Tips on utilizing Social Media to showcase your personal brand -How personal branding can help advance your career -Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.> | ||
| 505 | 0 | |a Introduction -- Part I: Why Is Personal Branding Important? -- Chapter 1: Showing the World Who You Are -- Chapter 2: Appreciating the Power of Branding -- Chapter 3: Case Studies in Personal Branding Success -- Part II: Knowing Your Brand -- Chapter 4: Defining Who You Are -- Chapter 5: Spotting Your Target Audience -- Chapter 6: Knowing Your Niche -- and Your Competitors -- Chapter 7: Crafting Your Personal Brand Profile -- Chapter 8: Writing Your Story -- Part III: Communicating Your Brand with the World -- Chapter 9: Branding Your Traditional Communication Tools -- Chapter 10: Communicating Your Brand Online -- Chapter 11: Planning Your Personal Brand Communications -- Part IV: Controlling Your Brand Ecosystem -- Chapter 12: Fashioning Your Image to Match Your Personal Brand -- Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment -- Chapter 14: Focusing on Special Populations -- Chapter 15: Building and Nurturing Your Network -- Chapter 16: Personal Branding in the Workplace -- Part V: The Part of Tens -- Chapter 17: Ten Key Benefits of Personal Branding -- Chapter 18: Ten Ways You Can Sink Your Brand -- Chapter 19: Ten Ways to Demonstrate Your Brand -- Chapter 20: Ten Things You Can Do to Continue to Build Your Brand. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Careers |x General. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Chritton, Susan. |t Personal branding for dummies. |b 2nd Edition |z 9781118915554 |w (DLC) 2014933737 |w (OCoLC)869770357 |
| 830 | 0 | |a --For dummies. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118915561/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00594558 | ||
| 994 | |a 92 |b IZTAP | ||