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Influence : the psychology of persuasion /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Collins,
[2009]
|
| Edición: | EPub edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- 1. Weapons of influence
- 2. Reciprocation: The old give and take, ... take
- 3. Commitment and consistency: Hobgoblins of the mind
- 4. Social proof: Truths are us
- 5. Liking: The friendly thief
- 6. Authority: Directed deference
- 7. Scarcity: The rule of the few.