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Persuasion equation : the subtle science of getting your way /
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what r...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association, AMACOM,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; 1 Persuasion Fundamentals; The Basics You Need to Know, and Why You Need to Know Them; 2 Decision Making; The Surprising Reasons People Say Yes and No; 3 Targets, Technology, and Tactics; Because It's Not About You, It's About Them; 4 Building Your Business Case; Creating the Logical and Emotional Foundations of Your Argument; 5 The Credibility Crucible; How You Get It, Why You Lose It, and How You Win It Back; 6 Power Language; Verbal and Nonverbal Communication Tools to Skyrocket Your Success; 7 Persuasive Processes.
- A Five- Step Sequence to Yes8 Persuasion 360; How to Get Agreement Up, Down, and All Around; 9 Persuasion 911; What to Do When Your Persuasion Attempts Go Awry; 10 Yes Success; What to Do When Your Target Agrees (and Why Most People Don't Get This Right); 11 Your Persuasion Action Plan; How to Get a 10,000:1 Return on Your Investment in This Book; 12 The Psychology of Self-Persuasion; The First Person Who Needs to Say Yes ... Is You; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Z; About the Author; Free Sample Chapter from Just Listenby Mark Goulsto.