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Persuasion equation : the subtle science of getting your way /
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association, AMACOM,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Rodgers, Mark, |d 1965- | |
| 245 | 1 | 0 | |a Persuasion equation : |b the subtle science of getting your way / |c Mark Rodgers. |
| 264 | 1 | |a New York : |b American Management Association, AMACOM, |c [2015] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; 1 Persuasion Fundamentals; The Basics You Need to Know, and Why You Need to Know Them; 2 Decision Making; The Surprising Reasons People Say Yes and No; 3 Targets, Technology, and Tactics; Because It's Not About You, It's About Them; 4 Building Your Business Case; Creating the Logical and Emotional Foundations of Your Argument; 5 The Credibility Crucible; How You Get It, Why You Lose It, and How You Win It Back; 6 Power Language; Verbal and Nonverbal Communication Tools to Skyrocket Your Success; 7 Persuasive Processes. | |
| 505 | 8 | |a A Five- Step Sequence to Yes8 Persuasion 360; How to Get Agreement Up, Down, and All Around; 9 Persuasion 911; What to Do When Your Persuasion Attempts Go Awry; 10 Yes Success; What to Do When Your Target Agrees (and Why Most People Don't Get This Right); 11 Your Persuasion Action Plan; How to Get a 10,000:1 Return on Your Investment in This Book; 12 The Psychology of Self-Persuasion; The First Person Who Needs to Say Yes ... Is You; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Z; About the Author; Free Sample Chapter from Just Listenby Mark Goulsto. | |
| 520 | |a How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. -- |c Edited summary from book | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Negotiation in business. | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Decision making. | |
| 650 | 6 | |a Négociations (Affaires) | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Prise de décision. | |
| 650 | 7 | |a decision making. |2 aat | |
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| 650 | 7 | |a Negotiation in business |2 fast | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 776 | 0 | 8 | |i Print version: |t Persuasion equation. |d New York : American Management Association, [2015] |z 9780814434178 |w (DLC) 2014042351 |
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