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The membership economy : find your super users, master the forever transaction, and build recurring revenue /
Whether youre a small business with limited resources; an established company using a traditional business model; or a hungry start-up who wants a bigger bang for your buck; this comprehensive guide provides a wealth of membership-building options to suit every need. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Baxter, Robbie Kellman. | |
| 245 | 1 | 4 | |a The membership economy : |b find your super users, master the forever transaction, and build recurring revenue / |c Robbie Kellman Baxter. |
| 264 | 1 | |a New York : |b McGraw-Hill, |c [2015] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Whether youre a small business with limited resources; an established company using a traditional business model; or a hungry start-up who wants a bigger bang for your buck; this comprehensive guide provides a wealth of membership-building options to suit every need. -- |c Edited summary from book. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Acknowledgments -- Introduction -- SECTION I What You Need to Know About the Membership Economy -- 1 How the Membership Economy Fits into the Bigger Picture -- 2 Why the Membership Economy Matters -- 3 The Many Faces of the Membership Economy -- SECTION II Membership Economy Strategies and Tactics -- 4 Build the Right Organization -- 5 Build an Effective Acquisition Funnel from the Bottom Up -- 6 Onboard Members for Success and Superusers -- 7 Start Simple with Pricing, but Leave Room for Flexibility | |
| 505 | 8 | |a 8 Incorporate "Free" as a Tactic, Not a Strategy -- 9 Use the Right Technology and Track the Right Data -- 10 How to Retain Members (and When to Let Them Go) -- SECTION III Membership Organizations Come in All Shapes and Sizes -- 11 What You Can Learn from Online Subscriptions -- 12 What You Can Learn from Online Community Models -- 13 What You Can Learn from Loyalty Programs -- 14 What You Can Learn from Traditional Membership Economy Companies -- 15 What You Can Learn from Small Businesses and Consultancies -- 16 What You Can Learn from Nonprofits, Professional Societies, and Trade Associations | |
| 505 | 8 | |a SECTION IV The Membership Economy and Transformation -- 17 From Idea to Start-Up -- 18 From Start-Up to Mature Organization -- 19 From Offline to Online -- 20 From Ownership to Access -- 21 From Business as Usual to Competitive Disruption -- Conclusion: How You Can Start Transitioning Today -- Glossary -- Notes -- Index | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
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