The membership economy : find your super users, master the forever transaction, and build recurring revenue /

Whether youre a small business with limited resources; an established company using a traditional business model; or a hungry start-up who wants a bigger bang for your buck; this comprehensive guide provides a wealth of membership-building options to suit every need. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baxter, Robbie Kellman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, [2015]
Temas:
Customer clubs.
Marketing.
Customer relations.
Marketing
Clubs de gros (Marketing)
marketing.
Customer clubs
Customer relations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Whether youre a small business with limited resources; an established company using a traditional business model; or a hungry start-up who wants a bigger bang for your buck; this comprehensive guide provides a wealth of membership-building options to suit every need. --
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780071839334
007183933X

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