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Fundraising the SMART way : predictable, consistent income growth for your charity /
Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
[2014]
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| Colección: | AFP/Wiley fund development series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part 1 Which Funders Are "Right" for You? 21
- Chapter 1 The Context for Fund Development 25
- What Should It Cost to Achieve Your Mission? 26
- Analyzing the True Cost of Your Mission 30
- Your Opportunity Risk Factor: The Real Value of Your Time 31
- What Makes Your Best Funders "Best"? 34
- Your Unique Value Proposition: The Value in Value-Added 36
- What We Covered 42
- What You Can Do 42
- Chapter 2 Funder Selection Strategies 45
- Why Your Best Funders Support You 47
- The Exchange of Value 55
- Applying the Exchange of Value 59
- What We Covered 60
- What You Can Do 61
- Chapter 3 Building Your SMART Way Prospect Scorecard 63
- Nine Scorecard Principles 66
- Crafting Scorecard Statements 72
- Scoring the Prospect 80
- Scorecard as Management Control 82
- What We Covered 84
- What You Can Do 85
- Chapter 4 The Scorecard as a Management Control Device 87
- Using the Scorecard to Manage the Fundraising Process 88
- Validating the Scorecard 89
- The Suggested Probing Questions 92
- Developing Your Questions 96
- Field-Test the Scorecard 101
- The Control Part 105
- What We Covered 106
- What You Can Do 106
- Part 2 Defining the Fund Development Process 109
- Chapter 5 The Fund Development Pipeline 113
- Pipeline Basics 114
- The SMART Way Pipeline Revolution 116
- Process Management for Nonprofits: A Primer 117
- Moves Management versus the SMART Way 118
- Eliminate Process Boundaries or Add Them? 120
- Development Drivers 127
- What We Covered 129
- What You Can Do 129
- Chapter 6 Setting Performance Targets 131
- Everything You Ever Wanted to Know about Continuous Improvement 132
- Assigning Targets 135
- Good Targets, Bad Targets 139
- Move Zero Targets 141
- Performance Targets and the SMART Way Scorecard 145
- Targets for Development Drivers 149
- What We Covered 150
- What You Can Do 151
- Part 3 Implementing Fundraising the SMART Way 153
- Chapter 7 Reporting and Leading for Better Results 157
- Leadership 101 158
- First, There is a Mountain ... 159
- "Vertical" versus "Horizontal" Reporting 159
- SMART Way Reports 163
- Enlightened Leadership Practices 166
- Tracking Donor Move Targets 171
- Reading the Story the Numbers Tell You 173
- What We Covered 174
- What You Can Do 174
- Chapter 8 The Breakthrough: Continuous Improvement 177
- The Plan-Do-Check-Act Cycle 178
- Root-Cause Analysis Done Right 179
- What We Covered 200
- What You Can Do 201
- Chapter 9 Applying SMART Way Methods to Mass-Market Fundraising 203
- Selling to Major Accounts versus Transactional Selling 204
- The Majors versus the Minors 206
- To Find Donors, Stop Looking 208
- Mass-Market and Target-Market Fundraising 214
- SMART Way Management Controls 216
- What We Covered 218
- What You Can Do 218
- Chapter 10 Radical Thinking about the Fundraising Revolution 221
- Fundraising and the Russian Revolution 225
- Adopting the Mind-set of Potential 228
- Revolutionizing the Way We Manage Performance 229
- Implications for Information Technology 235
- Implications for the Governing Board 237
- Parting Remarks 241.