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Introduction to the music industry : an entrepreneurial approach /

"Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fitterman Radbill, Catherine (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, 2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Fitterman Radbill, Catherine,  |e author. 
245 1 0 |a Introduction to the music industry :  |b an entrepreneurial approach /  |c Catherine Fitterman Radbill. 
264 1 |a New York, NY :  |b Routledge,  |c 2013. 
300 |a 1 online resource (1 volume) :  |b illustrations 
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588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
505 0 |a Part 1 : Thinking like an entrepreneur -- Fundamentals of entrepreneurial thinking -- Creative problem solving -- Brand you -- Part 2 : Contacts and contracts -- Copyright law and the music industry -- International copyright and trade agreements -- The role of the music publisher -- Songwriters and music publishers -- Performing rights societies -- Part 3 : Performing and recording -- Concerts and touring -- Recorded music -- Digital music services -- Part 4 : You as entrepreneur -- How to use case studies to create an interactive classroom -- Case study : Falcon Music & Art--a jazz haven on the Hudson -- Case Study : TicketLeap--social media integration in the cloud. 
520 |a "Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry's future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, and inspiring stories of actual music entrepreneurs. The textbook's companion website provides multimedia content, study guides, and an instructor's manual with lesson plans and suggestions for assessing students' work."--Provided by publisher. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Music trade. 
650 0 |a Music entrepreneurship. 
650 6 |a Musique  |x Industrie. 
650 6 |a Entrepreneuriat musical. 
650 7 |a MUSIC  |x Business Aspects.  |2 bisacsh 
650 7 |a Music entrepreneurship.  |2 fast  |0 (OCoLC)fst01763277 
650 7 |a Music trade.  |2 fast  |0 (OCoLC)fst01030641 
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