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Brand famous : how to get everyone talking about your business /
"This is a brand book like no other, and I heartily recommend it. Enjoy" Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - in all sector...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, United Kingdom :
Capstone,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- ""COVER""; ""TITLE PAGE""; ""DEAR PARTNER AND FELLOW BRAND BUILDER""; ""COPYRIGHT PAGE""; ""CONTENTS""; ""THE BAROMETER OF A FAMOUS BRAND""; ""THE BIRTH OF A FAMOUS BRAND""; ""PART 01: STANDING OUT FROM THE CROWD""; ""CHAPTER 01: BRAND FAME IN THE MAKING?""; ""CHAPTER 02: WHAT�S HOLDING YOU BACK?""; ""CHAPTER 03: HOW TO MOVE FORWARDS""; ""PART 02: THE FIVE STEPS TO STAND-OUT BRAND SUCCESS""; ""CHAPTER 04: STEP ONE #DISCOVER""; ""CHAPTER 05: STEP TWO #CREATE""; ""CHAPTER 06: STEP THREE #CONNECT""; ""CHAPTER 07: STEP FOUR #COMMUNICATE""; ""CHAPTER 08: TOUCHPOINT 1 TRADITIONAL PRINT""
- ""CHAPTER 09: TOUCHPOINT 2 SOCIAL MEDIA AND DIGITAL ENGAGEMENT""""CHAPTER 10: TOUCHPOINT 3 BRAND PARTNERSHIPS/COLLABORATIONS""; ""CHAPTER 11: TOUCHPOINT 4 RETAIL ENGAGEMENT""; ""CHAPTER 12: TOUCHPOINT 5 EXPERIENTIAL EVENTS""; ""CHAPTER 13: STEP FIVE #EVALUATE""; ""WELCOME TO THE WORLD OF STAND�OUT""; ""ACKNOWLEDGEMENTS""; ""THE SCHOOL OF BRAND FAME""; ""ABOUT THE AUTHOR""; ""NOTES""; ""WILEY END USER LICENSE AGREEMENT""