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The handbook of international advertising research /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	Cheng, Hong (Editor )
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Chichester, UK : Wiley Blackwell, 2014.
Colección:	Handbooks in communication and media.
Temas:	Export marketing > Research > Congresses. Foreign trade promotion > Research > Congresses. Advertising. Commerce international > Promotion > Recherche > Congrès. Advertising Export marketing > Research Conference papers and proceedings
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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